Scope of work
Concept Creation • Retail Design • Brand Awareness • Graphic Design • Seasonal Content
Concept Creation • Retail Design • Brand Awareness • Graphic Design • Seasonal Content
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In 2020, 7-Eleven Singapore reintroduced its beloved Mr. Softee dessert machines across the entire island. As part of their relaunch, they unveiled an enticing array of new flavours, including Blueberry Blast, Hokkaido Milk & Matcha. However, they decided to kickstart the revival by offering the fan favourite flavour, Chendol, much to the delight of their customers.
In 2021, 7-Eleven Singapore aimed to stir up nostalgic memories among its customers by reintroducing the beloved flavour of Khong Guan Lemon Puff biscuits. To enhance the nostalgic experience, the art style for the machine decal drew inspiration from the poster graphics of 90's Singapore. The design incorporated slightly faded colours and intricate textured details, successfully capturing the essence of that era and further elevating the appeal of the product.
Credits
Designer Nur Dyna Osman • Writer Fred Corpus
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